Taste is subjective, so saying something is good or bad is purely opinion. However, there can be a strong consensus that certain solutions work better than others. Here is my opinion of a few from each category.
The Good
 |
| Designer Ozan Karakoç. Found on Behance |
What I like about this poster is that it is very busy and visually interesting. It has the potential to be overwhelming, however the designer solved this by adding that pop of yellow to highlight Louie's face. The eye goes directly his photograph, and the yellow helps direct the eye clockwise around the poster. What could have easily been a mess is instead visual intriguing.
 |
| Designer Alexander Eliseev. FOund on Behance |
I love this for it's originality and playfulness with typography.
 |
| Designer Peter Ørntoft |
I love this infographic because it's so simple, but the visual storytelling is strong. It's clever in it's approach, and I respect cleverness.
 |
| Designer Susan Alinsangan, Chiat/Day |
The iPod ads still hold up today. They are clean and simple, yet so much fun, movement, and energy are projected from what's a silhouette and a pop of color. The message is simple and is conveyed even before you get to the text. Brilliant.
The Bad
 |
| Designed by Droga5 |
I think these billboards where up for maybe a month, probably less. While the redesign of the Diet Coke can is brilliant, the accompanying ad campaign fell short. With the gray-scale background, small right justified "Diet", and big red "Coke", the message reads, "You're On Coke". Everyone got a good laugh and Coke's reputation was not damaged, but you have to wonder how this was ever approved by top brass.
 |
| Designed by P+A |
Aside from being a cliche image, the type is just plain terrible. The kerning hurts my eyes and the size is way too big. It looks like it was a last minute decision to slap something on the poster and sent it to print.
 |
| Designed by BLT Communications, LLC |
This last one is purely for laughs. I don't even know where to begin with the terribleness of this (real!) poster.
No comments:
Post a Comment